Carolina Panthers
2024 - 2025
In my second season as a Designer with the Carolina Panthers, I came into some really cool opportunities that allowed me to continue to stretch my abilities and comfort zone.
These include but are not limited to: the 30 Seasons Patch, @Panthers social, a documentary film poster and a NASCAR WRAP (!!!, obviously I've led with this).
NASCAR WRAP
The team took a trip to the NASCAR Driving Experience at Charlotte Motor Speedway, but they wouldn't just be driving any old stock car
Video: HERE
MUNICH GAME
For the first time ever, the Carolina Panthers traveled to Munich, Germany. In typical German fashion, we threw a custom-branded Panthers Fest hosted by Legends like Luke Kuechly, Steve Smith, and Thomas Davis.
International fans joined the team in raising a toast at a decked out Panthers Beer Hall with massive indoor and outdoor signage that came together just weeks before kickoff.
JULIUS PEPPERS HALL OF FAME
In 2024, Julius Peppers was inducted into the Pro Football Hall of Fame. As the first true Carolina Panther to be inducted, the NC-Native got the full treatment– logo, plague and all.
TICKETING ADS
Throughout the year we create loads of Ticketing ads to aid in the sales efforts. These campaigns can be general or tied to a specific event, but always start with a Key Visual like the ones I created below.
The key visuals are then sized out and optimized for social, email, web and app. Ultimately leaving us with a full run of ads as shown below.
SOCIAL
The social world is the wild west in terms of graphic requests, which always makes it a ton of fun. From wallpapers to memes, you never know what the social team will throw at you.
BLUEPRINT
The Panthers Blueprint series documents the always entertaining off-season occurrences in the football front office. With a whole new coaching staff, promoting this story-telling opportunity was a big priority.
Watch the series: HERE
PODCAST NETWORK BRANDING
As the team's audio content library grew, it became clear we needed to brand the collection of shows under a singular network, and thus this snazzy new adaptation of the cathead mark was born.
I would go on to create the look and feel for a handful of additional programs that were added after the network was launched.