Carolina Panthers
30 Seasons Patch
2024 marked the 30th season of football for the Carolina Panthers.
I was lucky enough to take on the project of developing the commemorative patch that the team would wear on their jerseys for the entirety of the 2024-25 season.
The mark would go on to be used in the full spread of marketing materials to tell the narrative of the anniversary year across nearly everything we made.
THE PATCH
After months of ideation and design refinement, the mark was officially sewn on.
For the on-jersey patch, we elected to go with a TPU material to give a sleek, modern feel to our 30th season.
MERCHANDISE
The 30th Season mark then made it's way onto a full collection of merchandise, including: t-shirts, polos, hats, mini helmets, koozies, water bottles, etc.
GAME BRANDING
Panthers nation would finally feel the 30th Season celebration in full force for the 2024 Home Opener. Entering the stadium, each fan received a branded giveaway to match Sir Purr's giant flag that he brandished a mid-field pregame.
